Netflix Matches YouTube Prerolls With Specific Scenes From ‘Friends’

Netflix Matches YouTube Prerolls With Specific Scenes From ‘Friends’

How do you advertise Friends to the YouTube generation? By creating responsive pre-roll YouTube ads which matches users’ search terms with scenes from the 90s sitcom.

The final episode of Friends aired on May 6, 2004, almost one year before YouTube had even launched (February 14, 2005). The Friendly Preroll campaign from Ogilvy Paris, tags thousands of YouTube top searched videos in the campaign.

Friends is available on Stan in Australia, it’s not available on Netflix Australia.

CREDITS
Client: Netflix
Project: The Friendly Preroll Campaign
Agency: Ogilvy Paris
Directeur Général: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Creative Team: David Martinangelus (ACD), Erika Reyes & Mateo Fernandez (AD)
Business Director: Anne-Sophie Carbo
Account Supervisor: Nadia Lasfar
Head of Strategic Planning: Alexandra Mimoun
Strategic Planner: Amélie Delacour
Head of Integrated Production: Antoine Bagot
Production Company: Fighting Fish
Media agency: Google




Please login with linkedin to comment

Animation Bloke

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]