N2N, Fuel & Touch Creative Launch Group Brand, The Herd Agency

Independent communications agencies, N2N, Fuel and social and content marketing agency, Touch Creative has launched Herd, a brand that unites the full strength of the agencies’ team of over 50 consultants.

N2N, Fuel and Touch will continue to operate independently and also join forces under the Herd brand for client and market opportunities that require the full diversity of skills and scale. Herd will be headed by Vanessa Liell (pictured above), who has an expanded Group CEO role in addition to her responsibilities as Managing Partner of N2N Communications.

Vanessa Liell won B&T’s 2016 Women In Media Awards. Check out her profile here.

The announcement follows new hires that include; healthcare, technology and government leads; journalists; video producers; and specialists in paid media and digital strategy.

Jamie Verco, Group Owner, said: “Shifts in the way people consume media and engage with brands means the services required by clients have changed. Our group has continually evolved its services in creative, digital and strategy to help brands to navigate this shift.

“The launch of Herd allows our group to harness the full power of our skills, services and experience to pitch and win great work. The value to clients and the market is scale, as well as the hands-on senior counsel and audience-led creative campaigns our agencies are known for.”

Vanessa Liell, Herd CEO said: “In a market dominated by independents that are specialist and boutique Herd has a unique offer. This is the ability to deliver the high quality, great value and agility that comes with being independent with significant size, scale and diversity of skills.”

“Everything we do is driven by audience insight and complete clarity of the problems we need to solve. Increasingly, our clients tell us those problems are not just how to build awareness and consideration but how to drive business outcomes and impact. To respond, our agencies have expanded their digital and social offerings, hired new skills – including consultant partners with deep expertise in specific industry sectors – and built a group-wide measurement framework so clients can monitor and measure the impact of communications.”

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