MYOB Appoints Ogilvy PR To Be Accountable For Its Communications
Accounting solutions provider MYOB has appointed Ogilvy Public Relations Australia as its agency of record following a competitive review.
Ogilvy Public Relations will be responsible for the development and execution of communications strategies to support the continuing growth of MYOB.
The account team has been created drawing on expertise from Ogilvy PR’s business to business, corporate, technology, media and social media specialists.
Caroline Ruddick, GM group marketing, MYOB, said: “MYOB is experiencing record growth and recently achieved a milestone of more than half a million regular paying clients, of which more than 116,000 are cloud subscribers. With a suite of exciting products that make business life easier for micro, small and medium-sized enterprises, we have a great story to tell. We have enlisted the help of Ogilvy Public Relations to help us tell our story.
“The team impressed us with their ideas, their knowledge and their passion for our business and have already hit the ground running. We are entering an exciting time in our business and look forward to a great partnership with Ogilvy PR to ensure we deliver outstanding results together.”
Working closely with MYOB’s in-house communications team, Ogilvy Public Relation’s remit includes strategy and campaign implementation comprising corporate affairs, business to business and brand communications.
Susan Redden Makatoa (pictured), Ogilvy PR’s group managing director – corporate, said: “MYOB is a fantastic brand and business and we’re thrilled to be working with them. MYOB plays an important role in the Australian SME landscape and is experiencing tremendous growth. They have just announced some impressive growth numbers and we’re looking forward to what promises to be an exciting year.”
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