MediaCom has appointed Carla Bradshaw in the new role of group client director. Based in Melbourne, Bradshaw will focus on leading the transport portfolio of the agency’s largest client, Victorian Government.
Effective immediately, Bradshaw joins MediaCom from dentsu X, where she was most recently group account director and national head of marketing.
Bradshaw has 25 years of industry experience and has worked in a wide range of media roles, including planning and buying, as well as broader leadership roles. During her tenure at MediaCom, she will be working closely with chief client officer Nicole Boyd.
Willie Pang, CEO of MediaCom AUNZ, said: “We are very pleased to have a calibre of talent that Carla represents join the MediaCom Melbourne family.
“A key focus of ours is to ensure that the leadership of our Victorian Government relationship is world class, and in Carla we have found an ideal candidate. Her experience in the industry and proven leadership will add tremendous value to our client and team.”
Boyd added: “Carla’s appointment will allow us to continue to deliver on world class client leadership for our clients through matching their strategic needs with the people we hire.
“Carla is also passionate about coaching and mentoring of talent which will enable us to continue to grow our extraordinary team as we focus on developing and coaching our people.”
Bradshaw said of her appointment: “I am delighted to be joining MediaCom, which has been an agency that I’ve admired as a competitor and a media practitioner for years.
“The Victorian Government team is hugely passionate about delivering great work that is admired across the industry. I’m really looking forward to working closely with Nicole Boyd, and the talented team at MediaCom.”