Photo Special: It’s MediaCom’s Annual ComX Event In Partnership With Microsoft
MediaCom has just hosted its national ComX event; an annual event created by its people, for its people to immerse MediaCommers in a series of live talks, technology demonstrations, and discussions around thought-provoking topics.
Hosted within each MediaCom office in Australia, the event’s theme of ‘Evolution: adapt to survive’, welcomed people from companies who disrupt their industries daily and who are open to adapting their behaviour and business model over time in order to remain in the marketplace.
A full-day event, ComX sparked fresh ideas for all attendees with an impressive array of inspirational speakers from start-ups, charities, universities, media and established corporates specialising in tech, genetics, creative production, social change and even delicious treats.
Microsoft, ComX’s national technology partner, discussed how the combination of creativity and technology will be the next boom in human innovation. Microsoft’s key note speaker in Sydney, Adair Robins – Learning & Development Lead across APAC, also demonstrated HoloLens (the first self-contained, holographic computer), which enabled everyone to engage with digital content and interact with holograms in the world around them.
Deb O’Sullivan, head of strategic sales at Microsoft Australia said: “We were so excited to partner with MediaCom for this year’s ComX event and thrilled to see the energy, passion and commitment from their team to innovate and challenge the norm. With the advancement of cutting edge technology, we live in an exciting time where arts and science are fully emerged. Our partnership with MediaCom was a showcase for how Microsoft technology can become the platform and fabric for our partners to innovate on.”
A live panel tech discussion entitled ‘Hacking Evolution’, took place in MediaCom’s Sydney office with a panel of experts at the cutting edge of technology and human biology. MC’d by Nic Hodges, newly appointed head of innovation at Foxtel, Kunal Kalro, Co-Founder @ Eugene (an affordable genetic testing service) and Maria Hwa Young Oh @ Fulgent Genetics (offers the largest catalogue of genetic testing in the world).
Sue Spence from Horses Helping Humans, discussed with the MediaCom Melbourne team, ‘What your body language projects when you are under pressure depending on your personality type and how to ‘People Whisper’ like a ‘Horse Whisperer’’.
Speaking in MediaCom Brisbane, Jock Fairweather from co-working space, Little Tokyo Two, spoke of ‘Getting out of your comfort zone’ and his life goal to reinvigorate the entrepreneurial spirit of Brisbane and to take a curated passionate and talented community to support developing nations.
Sean Seamer, CEO MediaCom said: “ComX is an event which truly embraces our #OneMediaCom spirit; always dedicating ourselves to mastering our own craft whilst having a passion for learning from others. As a business, we are open to new ideas and devoted to creating solutions for our clients.”
“ComX, a day bursting at the seams with inspiration, provided the opportunity for our people to explore new avenues and ways of thinking which will both benefit themselves, and those around them.
“I would like to say a big thank you to Microsoft, our incredible speakers and panellists, the amazing start-up founders, and to our ComX team for their passion, commitment, time and dedication to creating this extraordinary national event for their peers and colleagues.”
Alexandra Gough, content strategy director at MediaCom added: “To keep ideas fresh we need to make sure we’re exposing ourselves to new ways of thinking, creativity and technology, not just today but everyday. ComX is all about bringing people into the agency that challenge the norm and are disrupting our world to develop fresh solutions. ComX has been a massive team effort with fantastic support from our leadership team!”.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.