MediaCom Assigned Deakin University’s Media Planning And Buying Agency

MediaCom Assigned Deakin University’s Media Planning And Buying Agency

Deakin University has announced the appointment of MediaCom Melbourne to implement its communications planning and activation across brand, faculties and course-related campaigns.

After a four-way pitch, the content & connections agency has been awarded the University’s account from incumbent M2M.

Deakin_Logo

Anny Havercroft, general manager, MediaCom Melbourne said: “Deakin University is a progressive university with a dynamic marketing team so we are thrilled to be partnering with a like-minded brand.

“Working with Deakin will enable us to deliver innovative communications thinking and execution as well as challenging the sector in how it uses digital, content and activation. We look forward to evolving their media communications strategy and implementation with smart and innovative solutions.”

Trisca Scott-Branagan, executive director of marketing, Deakin University said: “Deakin University is about inclusivity. By driving the digital frontier, we are able to deliver education and life experiences that enables our 50,000 students, our staff and the communities we serve, to collaborate in a globally-connected world. We are confident that MediaCom’s analytical, systems based and content focused approach will help us drive our new direction in our communications distribution.”

Great work and consolidation continues to be high on the agenda for MediaCom during 2015. Proof of this, the Content & Connections agency were recently recognised for their excellence and creative media thinking by receiving Silver and and Bronze awards at the recent Festival of Media Global Awards.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]