McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners.
With three flavours to try from the Craft Beer world, there’s a Pale Ale, Session IPA and Golden Ale, which brings long absent modernity, flavour and sophistication to the frozen chip category.
Watch the playful spot here:
Creative Director Cummins&Partners creative director, Heath Collins said: “I betcha couldn’t craft a better McCain craft beer battered chip ad than a Cummins&Partners McCain craft beer battered chip ad, because Cummins&Partners use a little bit of better craft to best craft them.”
Long gone are the days of frozen chip shame, your foodie mates won’t know what hit them.
McCain Foods, Australia & New Zealand senior brand manager, Sophie Webb says: “It’s great to bring to life our McCain Craft Beer Battered Chip range through a new creative campaign that is truly a cut above and appeals to younger audiences.”
This tongue twister of a campaign is rolling out across Australia with an online video campaign, OOH, and radio.