M&C Saatchi Creates Digital World Where Commbank Catches Stealthy Fraudsters

M&C Saatchi Creates Digital World Where Commbank Catches Stealthy Fraudsters
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M&C Saatchi has created a new campaign for CommBank that demonstrates the bank’s fraud protection credentials.

In the ever-evolving battle against fraudulent security risks, CommBank’s dedicated security specialists use the latest technology to scan customer accounts for suspicious activity 24/7.

To bring the work of CommBank’s security teams to life, M&C Saatchi, alongside Collider director Daniel Askill and ALT VFX, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.

CommBank CMO, Monique Macleod said: “In an increasingly digital world, fraudulent activity poses an ever-present risk.

“With this campaign, we wanted to reassure Australians that when it comes to their account security, we’ve got them covered.”

M&C Saatchi Group CD, Andy Flemming said: “The CommBank fraud teams are highly motivated and seriously impressive.

“We wrote the spot after meeting them and hope they’re as happy with it as we are.

“Daniel Askill, ALT and Rumble pulled out the stops and crafted an incredible world right up until the final moments.

“I’m still geeking out, to be honest.

 

Credits:

Agency: M&C Saatchi

Chief Creative Officer: Cam Blackley

Group Creative Director: Andy Flemming

Creative Director: Shane Gibson

Art Director: Melissa Hawkett

Copywriter: Jason Leigh

Agency Producer: Christina Wilmot

Managing Partner: Amanda Quested

Group Account Director: Samuel MacDonnell

Senior Account Director: Tori Davis

Account Manager: Portia Sunde

Senior Strategy Director: Anthony Lockhart

 

Client: Commonwealth Bank

Chief Marketing Officer: Monique Macleod

General Manager, Brand and Insights: Sophie Finn

Executive Manager, Brand Communications and Sponsorships: Tamisine Heath

Senior Marketing Manager, Brand Communications: Caroline Millar

Marketing Manager, Brand Communications: Marie Papas

 

Production Company: Collider

Director: Daniel Askill

Producer: Olivia Hantkan

DOP: Danny Ruhlmann

Editor: Adam Wills

 

SOUND

Sound design: Rumble

Sound designer: Tone Aston

Music: Rumble

Sound producer: Michael Gie

 

VFX / Design: Alt VFX

VFX Supervisor: Jay Hawkins

Creative Director of Design: Piotr Stopniak

Executive Producer: Aborah Buick

VFX Producer: Adrianna Spanos

VFX Production Manager: Jayce Attewell

Head of 2D: Matthew Chance

Head of 3D: Nick Angus

Head of Animation: Chris Rentoul

Colourist: Ben Eagleton

 

VFX Artists:

Martin Kindl

Chris Gardner

Jordan McInnes

Jamie White

John Trudgian

Jay Loanzon

John Chen

Rick Phillips

Murray Smallwood

Mitchell Kehn

Peter Baustaedter

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