“Too Many Ads” On Free To Air Sees Aussies Flock To SVOD

“Too Many Ads” On Free To Air Sees Aussies Flock To SVOD
B&T Magazine
By B&T Magazine



Netflix continues to dominate the SVOD market in Australia with 49 per cent of respondents to a recent survey saying they had the streaming service.

According to the TV Tonight Audience Inventory study, the second place went to Stan with 26 per cent and Presto was a distant third with 17 per cent. The results were based on the opinions of 1028 Australians.

The study found that Aussies were fast adopting SVOD for three main reasons – it was cheap, they felt there were too many ads on free to air, and the programs were of better quality than those offered by Seven, Nine and Ten.

Just shy of half agreed there was too many adds on free to air.

The study found that the main drivers to SVOD were the “amount of content”, “range of content” and the “affordable price.”

Respondents rated Netflix’s service as “excellent” and Stan’s as “very good”. Oddly, the others (Presto, Quickflix, Hayu, Presto Movies) did not get rated either way.

Other highlights of the TV Tonight Audience Inventory were:

• Forty two per cent of respondents had no SVOD.

• Seventy three per cent subscribed to a Virtual Private Network (VPN)

• Only four per cent said they bought TV episodes through Apple TV or iTunes.

• Forty six per cent said that free to air did not offer the quality of programs that SVOD did.

• Content was the number one reason respondents chose an SVOD over another.

You can read the full survey results here.




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