Mags: Our Breakdown Of The Movers And Shakers

It’s that time of year again when the circulation figures come out from the Audited Media Association of Australia.

Following the trend of the previous audits, this month’s Audited Bureau of Circulations (ABC) sees many print mags dropping in circulation, most notably the weeklies.

However, NewsLifeMedia had a rather nice result with six of its nine audited print mags posting an increase in circulations.

David Goodchild, Bauer Media CEO, said: “The proliferation of media choice has impacted all media in recent years, especially traditional media. However, magazine media continues to engage more than 1.2 million consumers every week, who are making the conscious decision to use their hard earned money to purchase a weekly magazine in Australia – more than half of which are a Bauer Media title thus creating a very powerful marketing tool.

“Bauer Media remains the home to Australia’s highest selling weekly magazine, Woman’s Day with our leadership over the weekly magazine market remaining unchanged. Our weekly titles alone sell more than one copy every second of every day to Australian women.

“However it’s the holistic approach to magazine media that is really defining the way forward for our brands and better reflects how today’s consumers are interacting with magazine media. This approach will be reinforced with the launch of the new Magazine 360 Report that will be released through the MPA on a quarterly basis to highlight the connections our brands are having across a number of key platforms including print, digital, and social media.”

Peter Zavecz, CEO, Pacific Magazines, commented: “We are committed to giving our consumers the content they want, however they want it. Our magazine brands dominate their respective markets, whilst our rocketing digital and social growth, innovative live events and product launches enable us to deliver quality content over an ever-extending audience base.

“These results speak to the success of our transformation strategy, as we continue to grow our total audience and further extend our brand touch points.”

Digital is still a relatively new area for a lot of magazines, with some being the first time they’ve been audited.

Below is the breakdown between the print and digital of some of the prominent magazines in the country.

Glossies – Monthly

Mag Title	Mag Publisher	Print Circ last audit	Print Circ this audit	Percentage change	Digital circ last audit	Digital circ this audit	Percentage change
Vogue	NewsLifeMedia	50,325	51,657	2.60%	1,808	1,846	2.10%
Elle	Bauer Media	60,319	60,139	-0.30%	N/A	547	N/A
Harpers Bazaar	Bauer Media	52,884	52,239	-1.20%	N/A	N/A	N/A
Marie Claire	Pacific Magazines	84,612	80,422	-5%	1,309	1,336	2.10%
Australian Women’s Weekly	Bauer Media	442,149	416,117	-5.90%	8,554	7,055	-17.50%
Instyle	Pacific Magazines	53,126	47,201	-11.20%	N/A	N/A	N/A
Cosmopolitan	Bauer Media	90,520	77,181	-14.70%	N/A	1,078	N/A
Cleo	Bauer Media	53,221	42,212	-20.70%	N/A	N/A	N/A

Weeklies

Mag Title	Mag Publisher	Print Circ last audit	Print Circ this audit	Percentage change	Digital circ last audit	Digital circ this audit	Percentage change
WHO	Pacific Magazines	102,996	96,207	-6.60%	N/A	1,259	N/A
New Idea	Pacific Magazines	277,014	250,111	-9.70%	1,673	1,466	-12.40%
Woman’s Day	Bauer Media	320,398	288,186	-10.10%	2,255	2,447	8.50%
Famous	Pacific Magazines	60,211	50,033	-16.90%	N/A	N/A	N/A
NW	Bauer Media	76,022	62,557	-17.70%	781	711	-9%
OK!	Bauer Media	72,024	59,022	-18.10%	N/A	N/A	N/A

Foodies – monthly

Mag Tilte	Mag Publisher	Print Circ last audit	Print Circ this audit	Percentage change	Digital circ last audit	Digital circ this audit	Percentage change
Taste.com.au	NewsLifeMedia	76,748	77,485	1%	3,524	4,161	18.10%
Delicious	NewsLifeMedia	92,211	91,773	-0.50%	2,441	2,921	19.70%
Recipes+	Bauer Media	108,067	90,168	-16.60%	1,540	1,612	4.70%
Superfood Ideas	NewsLifeMedia	135,051	103,891	-23.10%	5,248	4,555	-13.20%

Living – Monthly

Mag Title	Mag Publisher	Print Circ last audit	Print Circ this audit	Percentage change	Digital circ last audit	Digital circ this audit	Percentage change
Homes+	Bauer Media	N/A	50,406	N/A	N/A	N/A	N/A
Inside Out	NewsLifeMedia	45,332	47,377	4.50%	1,442	2,011	39.50%
Country Style	NewsLifeMedia	62,073	62,122	0.10%	517	714	38.10%
Australian home Beautiful	Pacific Magazines	91,157	88,736	-2.70%	N/A	1,244	N/A
Real Living	Bauer Media	81,217	76,009	-6.40%	N/A	1,006	N/A
Better Homes & Gardens	Pacific Magazines	342,745	310,326	-9.50%	880	4,868	453.20%

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