Fans of all things air and rescue rejoice! Channel 7’s Air Rescue is back for a third series, and MediaCom and Fredbird Entertainment are along for the ride.
Securing the prime-time spot on Thursday, 3 December at 8pm on Channel 7, Air Rescue is an observational documentary capturing the dramatic rescues performed by the Westpac Lifesaver Rescue Helicopter Service (WLRHS), which this year racked up over 42 years of partnership with Westpac.
Westpac worked with partners MediaCom and Sydney based production company Fredbird Entertainment to produce the prime-time series that has previously received an average national viewership of well over 1 million people per episode. Season three will feature a six-part series of 30 minute episodes and six short form films for digital.
Head of MediaCom Beyond Advertising & executive creative director Gemma Hunter said, “It’s incredible that Westpac, the Westpac Lifesaver Rescue Helicopter Service, Fredbird Entertainment and Channel 7 have come together for a third time to share the amazing work of the service with genre leading production values in prime time.
“Westpac is a fantastic client whom we are proud to work with leading the brand funded content field. We are thrilled to deliver on their objectives.”
“Season three of Air Rescue will see the show head to our Tasmanian base for the first time, with key stories including police and paramedics,” Westpac Group chief marketing officer Martine Jager said.
“Air Rescue exposes millions of Australians to the hard work of the oldest civilian search and rescue service in Australia.”
Since its launch in November 2013, Air Rescue the series has been awarded an array of accolades from international, regional and local bodies including a Silver Pencil at The One Show, being Highly Commended at the 2013 Festival of Media Asia Awards, a finalist in the 2014 Spikes Asia, a Silver award winner at the 2014 BEfest Awards and winner of Australian Banking & Finance Magazines Campaign of the Year.