Learn The Art Of Storytelling

Learn The Art Of Storytelling

Digital Storytelling, presented by B&T, is Melbourne’s newest and diverse digital marketing event. Running on the 13th & 14th of October, this two day event will explore how brands can best reach and engage customers in a rapidly changing environment.

As marketing increasingly focuses on content marketing, personalisation and having a two way dialogue with customers, brands must find a way to stand out against the competition to win and retain customers.

‘Digital Storytelling’ brings together case studies and insights from some of Australia’s largest brands to discuss their strategies to move forward into the future.

Designed for marketers from across all industries and from both brand side and agencies, the forum will explore best practice strategies on customer insights, content marketing, programmatic buying and personalisation, customer touch points and customer loyalty.

Featuring presentations from:

  • Adam Good, director digital media & content, Telstra
  • Amanda Gome, group head of strategic content & digital media, ANZ Bank
  • Chris McWilliams, executive producer digital, Triple M
  • Christian Bowman, head of marketing & digital, RSPCA Queensland
  • Michael Betteridge, general manager marketing, the Wotif Group
  • Christophe Eymery, head of digital, L’Oreal Australia
  • David Fairfull, managing partner, We Are Social
  • Jihee Nam, vice president and general manager, Foxtel

Join some of the biggest names and future leaders of the industry at Melbourne’s newest and diverse digital marketing event.

For more information about Digital Storytelling please click here. Register before Friday 11th July to take advantage of the Pre-early bird offer and save $800.00.




Please login with linkedin to comment

Alcohol Advertising Arty Labs Barnes Collaboration

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]