LATAM Airlines Group in partnership with Graphene IPG has commemorated LGBT+ Pride month in a new campaign.
To highlight the end of the month of celebration, an intervention was performed where the baggage tags of LATAM Airlines were changed into a declaration of principles which calls for inclusion: “Tags are for the baggage, not for people.”
This action didn’t leave the passengers indifferent, who were invited to “fly without prejudices” while finding multicolor tags in their baggage and to become aware that the respect our differences is a task that depends on all of us.
Watch the campaign TVC below:
#FlyWithoutPrejudices is a campaign of LATAM Airlines Group, which was shown in America, Europe and Oceania and its aim is the commitment to diversity and the mutual respect in all kinds of human relations.
Agency: Graphene IPG
Name of campaign: Pride Tags
Creative Director: Leo Chiesi
Creative Team: Pablo Pavez, Sebastián Rivera.
Copywriter: Pablo Pavez.
Art Director: Sebastián Rivera, Aliro Jara.
Account Team: Edith Vega, Dayan Ross.
PR: Johnny Mendez
Agency Production: Camila Molina, Jenifer Meneses
Production Compan : Cinemágica
Director: Manu Miggone
Editing: Arturo Sabugo
Client Approval: Jorge Cadena, Alexandra Vila.