‘Look Like Kylie Jenner’ Ads Banned From Instagram In The UK

‘Look Like Kylie Jenner’ Ads Banned From Instagram In The UK

Although the Kardashians/Jenners and Instagram have long enjoyed a fruitful relationship, the advertising watchdog in the UK has been forced to step in this week.

The Advertising Standards Authority (ASA) has banned ads on Instagram from two beauty companies that suggest their products could make customers look like Kylie Jenner.

Ads from both AKJ Aesthetics and Queen of Aesthetics were shown to have misleadingly used images of the mega-celebrity to promote their products.

In the AKJ Aesthetics decision, the ASA ruled the ‘Kylie Jenner package’ offered as a prize in the advertising material had the potential to misguide customers.

“We noted that the ad included a photo of Kylie Jenner with directional arrows pointing to her lips, cheek and jawline, labelled with corresponding cosmetic procedures,” the watchdog said.

“We noted the ad also stated “WIN THE KYLIE PACKAGE”.

“We considered that consumers would therefore understand from the ad that they could achieve similar results to those of Kylie Jenner and that the photos accurately represented what could generally be achieved through use of the advertised cosmetic procedures.”

Similarly in the Queen of Aesthetics ruling, the watchdog accused the company of suggesting customers could achieve similar results to Jenner’s from using its product.

“We noted that the ad included a photo of Kylie Jenner with the text “Kylie jenner Package” written around it,” the ASA said.

“Beneath that was a list of the cosmetic procedures and text next to the photo that stated “My most popular package #kyliepackage”.

“We had not seen evidence that the products’ effects on Kylie Jenner, as featured in the ad, could be achieved through use of the product only…we therefore concluded that the ad was misleading.”

The ads have now been banned and both beauty companies have been formally warned against using celebrities in their ads who have not used their products.

 




Please login with linkedin to comment

asa jenner Kardashian

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]