The Australian Radio Network (ARN) has announced that KIIS 1065 has signed on as an official media partner of the Sydney Gay and Lesbian Mardi Gras festival for the third straight year.
KIIS 1065’s involvement will be bigger than ever, with a huge line-up of activations and integrations planned across the two-week festival embracing this year’s ‘Fearless’ theme.
The celebrations, which kick off on 15 February, will again culminate in KIIS 1065’s participation in the iconic Mardi Gras parade on 2 March, with a float and live broadcast from the event.
This year’s KIIS 1065 float will again showcase the Kyle & Jackie O show, supported by iHeartRadio.
Last year, Kyle Sandilands and Jackie “O” Henderson, along with KIIS newsreader Brooklyn Ross and Sandiland’s girlfriend Imogen Anthony, were on the parade float and were joined by ARN and KIIS 1065 staff to celebrate Mardi Gras.
ARN’s chief marketing officer, Anthony Xydis, said partnering with the iconic Mardi Gras was important to the radio network, with staff from all areas of the business involved in the planning and execution of activity across the festival.
“ARN are proud supporters of diversity and inclusion,” he said.
“Since 2017, ARN’s partnership with the Sydney Gay and Lesbian Mardi Gras has been supported and embraced by people across the business, making it not only one of the most exciting times of the year, but also one of the most important for further strengthening ARN’s values of energy, authenticity, creativity and action.
“The festival is one of the best times to be in Sydney, bringing people from across the world and all walks of life together in a true celebration of equality, diversity, and love. It’s a perfect fit for KIIS 1065, which celebrates and embodies Sydney’s vibrant culture.”