Kellogg’s Australia Boosts Special K Brand

Kellogg’s Australia Boosts Special K Brand

Breakfast cereal just got a nourishing boost with the launch of Special K Nourish, a new cereal range.

Kate Harris, senior brand manager for Special K, said of the launch: “Special K has changed. It’s taking a new, healthier direction in 2014 and the launch of Special K Nourish is the next significant step. After revamping the Special K flake recipe, we wanted to create some even more nutritious options for Aussie women who we know are looking for quick, great tasting breakfast options which help them feel good about their choices and maintain a healthy lifestyle.”

Karen Martini, chef and judge on TV show My Kitchen Rules, has partnered with Special K on this latest breakfast revolution and has created six new home-cooked recipes inspired by some of the individual nourishing ingredients in Special K Nourish.

Martini said: “As a mother and a chef, I believe it’s essential to use honest, humble and healthy ingredients. Simple is often best and I’m excited that the new Special K range now includes the ancient grain quinoa – which was once worshipped by the Aztecs for its protein content – nutritious pumpkin seeds, and tasty fruit pieces. It’s important to start the day on the right foot, and the launch of Special K Nourish makes my food choices at breakfast a lot easier.”

Breakfast lovers can choose from three delicious flavours: Special K Nourish Blackcurrant, Apple & Pepita; Special K Nourish Wildberry, Raisin & Pepita; and Special K Nourish Apricot, Cranberry & Almond.

A healthy, well-balanced and sustaining breakfast is important to start the day. Research has shown that people who eat breakfast, in particular breakfast cereals, have better nutrient intakes and are more likely to meet their nutritional needs during the day.




Please login with linkedin to comment

Adshel Email subject lines five ways getting noticed

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]