WE Buchan Expands Digital & Consumer Teams With Senior Appointments

Integrated communication agency WE Buchan has strengthened its Digital and Consumer practices with the appointments of international PR and marketing professional Josie Schwarzer and award winning practitioner Jen McDermott.

Schwarzer has been appointed WE Buchan’s digital lead while McDermott is an account director and working across consumer clients.

“We’re thrilled to have Josie and Jen join WE Buchan at a time when we’re expanding our client base and the services we offer. Each of their unique skill sets will add value to our clients and help drive continued growth across the agency,” general manager Gemma Hudson said.

Schwarzer joins WE Buchan from Edge and has more than nine years’ international experience in content marketing and public relations across a wide range of industries. As a digital and social specialist with a solid grounding in PR and content, Schwarzer will be at the forefront of driving integrated campaign for clients across the agency.

“As the communication landscape rapidly evolves with the growth of digital platforms, it’s critical clients are aware of the opportunities they present to reaching their audiences,” Schwarzer said. “WE Buchan is plugged into the digital world and can draw on global best practise through its partnership with global communication agency WE.”

McDermott comes to WE Buchan with a wealth of experience working in the travel sector, consumer tech, e-commerce and entertainment.

WE Buchan is increasingly being recognised for its Consumer brand experience, with clients including eHarmony, JAX Tyres and China Southern Airlines and most recently, Cotton On Group. At WE Buchan, McDermott will lead the consumer practice and focus on growing the agency’s business in this sector.

“I’m very excited to be part of WE Buchan’s growing Consumer business and look forward to leading our tight-knit and committed team to delivering the best communication outcomes for our clients,” McDermott said.

Prior to joining WE Buchan McDermott was senior public relations manager at The Travel Corporation where she was responsible for driving its PR strategy across its global family of brands in Australia, including Trafalgar, AAT Kings and Contiki Holidays.

McDermott has also previously worked in agencies with large consumer clients such as Accor Hotels, Yahoo7 and Goodman Fielder managing media relations strategies and conducting social media and experiential channel activities.

WE Buchan currently works with clients across consumer, financial and professional services, B2C, health, technology and investor relations. WE Buchan is a business partner of WE Communications, representing this international communications group in Australia and extending representation for clients through Asia-Pacific, North America and Europe.

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