JCDecaux-Owned APN Outdoor Snags Perth Airport

JCDecaux-Owned APN Outdoor Snags Perth Airport

APN Outdoor, now part of JCDecaux, has signed an important new agreement with Perth Airport.

This rounds out its existing contract covering internal advertising in all four terminals, as well as external billboards approaching and within the Perth Airport precinct.

APN Outdoor currently holds the rights to all external advertising at the Airport, along with internal advertising in T1 International, T1 Domestic, T2 and T3 terminals.

The expansion of APN Outdoor’s agreement with Perth Airport follows the landmark five-and-a-half year agreement with Sydney Airport which extended its advertising assets across all domestic and international terminals, plus external billboards.

APN Outdoor will take on the rights to advertise in T4, where Qantas Group operates its domestic services, on 31 January 2019, marking the first time Perth Airport has worked with one advertising provider across all its terminals.

As part of the new agreement, existing advertising assets will be refreshed throughout the terminal.

JCDecaux chief operating officer Andrew Hines said: “We are very excited to extend our partnership with Australia’s Western hub, providing a fantastic opportunity for marketers and agencies to connect with the growing number of passengers travelling through the airport each year.

“It is the fastest growing airport, with passenger numbers tripling in the past 10 years and is part of our commitment to further invest in the Perth market.”

Perth Airport chief corporate services officer Debra Blaskett said: “Currently we see 13.6 million people travel through our airport each year, which is predicted to grow to 20 million by 2026.

“We have recently completed an extensive $1 billion redevelopment program that has transformed the customer experience at Perth Airport.

“We look forward to working with JCDecaux on developing the customer journey even further.”




Please login with linkedin to comment

APN Outdoor JCDecaux perth airport

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]