Digital performance marketing iProspect has appointed Guy Jarvie to the newly created role of national head of SEO.
As national head of SEO, Jarvie will be tasked with ensuring local and global product consistency for iProspect, driving the shape of the product going forward and enhancing cross-channel integration for iProspect’s clients across both Melbourne and Sydney.
Working closely with general manager of products and services, Mark Byrne, he will help to align the knowledge across both offices through sharing best practices, streamlining activity and standardising the SEO product as its role within digital continues to become more complex and important.
Speaking of the appointment, Dan Kalinski, iProspect’s managing director said, “Guy is a great leader within the business with excellent channel knowledge, client service skills and commercial ability and this promotion is very much deserved. We are committed to the continuing growth of our search product and Guy’s new position will have a great impact on this, to the ultimate benefit of our clients.”