Integral Ad Science And Adobe Team Up To Enhance Adobe’s Programmatic Ad Platform

Integral Ad Science And Adobe Team Up To Enhance Adobe’s Programmatic Ad Platform

Ad intelligence company Integral Ad Science has announced a strategic alliance with Adobe. Through the integration of Integral’s Bid Expert pre-bid targeting solution, programmatic ad management platform Adobe Media Optimizer will be enhanced to enable Adobe’s clients to target and optimise around quality metrics.

Adobe clients purchasing media through Adobe’s DSP can now self-select targeting segments implemented by Integral. This will maximise the potential of real-time bidding inventory through robust media quality intelligence. With Bid Expert, Adobe Media Optimizer customers will be able to target by Integral’s TRue Advertising Quality (TRAQ) score, as well as ads that are viewable, fraud-free, in brand safe environments, and on contextually-relevant sites.

“Without taking media quality data into account, the ad creation and optimisation process is flawed,” said Scott Knoll, CEO of Integral Ad Science. “We’re excited to be collaborating with Adobe and powering the media quality component of their robust suite of buying tools.”

“This year, Adobe enabled advertisers and agencies to reach Adobe Marketing Cloud audience segments via programmatic efforts and rolled out a new self-serve offering. Now we are excited to offer targeting based on media quality through our strategic alliance with Integral,” said Suman Basetty, director of product management, Adobe. “Viewability and brand safety are crucial and now our customers can optimise their campaigns based on media quality data from Integral.”




Please login with linkedin to comment

rafferty's garden SBS

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]