Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, has opened a Singapore office, its second in APAC.
With this new expansion, Impact further extends its global footprint in the region, providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a leading global marketing platform.
Impact also announces the appointment of Antoine Gross (pictured) as the region’s first country manager for Southeast Asia (SEA), reporting to Impact APAC managing director Adam Furness.
Antoine joins the organisation with over 15 years of experience across several marketing and digital companies.
Prior to joining Impact, Antoine served as vice president of sales APAC at Synthesio, a leading social listening platform, where he led the expansion of the APAC business with a particular focus on SEA.
Furness said: “The appointment of Antoine and Impact’s further expansion throughout APAC demonstrates our commitment to servicing brands with localised success infrastructure across a global footprint.
“Think global, act local is our mantra. Antoine has a passion for technology, solving problems, driving business outcomes and building high performing teams, and we’re thrilled to welcome him to the team.
“There is so much demand and opportunity in SEA for our offering that opening an office in Singapore was a very natural next step.
“Antoine, will be joined by Yuci Xu in the position of Customer Success Manager SEA, and he has his eye out for more exceptional talent. I envisage the Singapore office will be 8 to 10 people within 6 months.”
Impact SEA country manager Antoine Gross said: “Mobile usage in Southeast Asia is set to continue growing at a phenomenal rate.
“In such context, the digital marketers of the region are in constant need of technologies which tackle the new challenges this trend brings.
“At Impact we strongly believe the whole local marketing ecosystem will benefit from our integrated platform across ad fraud protection, unified marketing measurement, performance partnerships and our ability to embrace the mobile revolution currently in progress across Asia.”
Impact CEO David A. Yovanno said: “Impact has experienced phenomenal growth internationally, having just announced the opening of our Nordics office earlier this month, and now Southeast Asia with our newest office in Singapore.
“At Impact, we’re committed to growing our clients’ businesses globally and that means supporting our customers everywhere they conduct their business.
“This is why we continue to invest in our leading marketing technology platform and people around the world. Antoine’s rich experience in martech will provide strong leadership and support to our partners throughout Southeast Asia.”