Insurance Australia Group (IAG) has rebranded to create a ‘confident future’ approach, designed to make it stick out from the rest of the insurance crowd.
The redesign was created by design and branding firm Landor.
IAG group general manager customer and brand Chris Jackson said the new identity is distinctive, engaging and reflects IAG’s future aspirations.
“Over the past decade IAG has grown significantly and while Australia remains our largest market it no longer defines us as an organisation,” Jackson said.
“IAG is increasingly playing an integral role in the community, not just with shareholders, so it was important that IAG’s new brand identity created a sense of warmth and approachability.
“Our research also shows the majority of our customers value knowing who stands behind the insurance brands they choose to purchase from, particularly the financial security, strength and scale that comes from being backed by IAG.
“We’re also operating in a more digitised environment so it was important that the brand identity was flexible and adaptable for use across all marketing channels and mediums as well as stretch across geographical boundaries.”