Campaign: Honda’s Pop-Up Drive In

Campaign: Honda’s Pop-Up Drive In

Leo Burnett Melbourne has created an outdoor movie event that could pop up anywhere, courtesy of the Honda Jazz.

The screen, projector, generator, lights, even the beanbags and the candy bar will emerge from a team of Honda Jazz vehicles, in front of the captive audience. Unlike an average drive-in, the Magic Mobile Drive-In could pop up anywhere.

Andrew Woodhead, creative director of Leo Burnett Melbourne said: “The Mobile Drive-In is an experiential event and a product demonstration in one.”

General manager of communications & customer for Honda Australia, Jason Miller said: “This Honda Jazz activation sits perfectly within our brand platform of clever thinking. The Magic Mobile Drive-In is as much about engaging and entertaining our audience as it is about selling cars persé. It’s important we connect with the next generation of buyers to ensure we shift current perceptions.”

Honda-Jazz-Magic-Mobile-Drive-In-2

The Honda Jazz Magic Mobile Drive-In activation will begin in November and runs off the back of the national launch of the Jazz. It will be supported by television, direct, online, mobile and social.

Credits:

Client: Honda

General Manager Communications & Customer: Jason Miller

Brand Communications Manager: Melissa Altarelli

Brand Communications Specialist: Sarah Tolliday

Brand Communications Specialist: Megan McDermott

Agency: Leo Burnett Melbourne

ECD: Jason Williams

CD: Andrew Woodhead

Head of Copy: Sarah McGregor

Senior Art Directors: Rob McDowell & Justin Nagorcka

Digital Art Director: Tim Shelley

Senior Digital Designer: Christine Calo

Senior Agency Producer: Cinnamon Darvall

Freelance Producer: Anne Combe

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Account Manager: Jacquelyn Whelan

Production Company: Exit Films

Director: Stephen Caroll

Producer: Tobias Webster




Please login with linkedin to comment

American Express Clemenger BBDO Sydney Mail Chimp

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]