Havas Worldwide Picks Up Creative Duties For Citroën

Havas Worldwide Picks Up Creative Duties For Citroën

Innovative French car manufacturer, Citroën has announced it has appointed Havas Worldwide Sydney as its creative agency of record.

The move reunites the brand with stable-mate Peugeot, which has been held by the Havas Worldwide Group since 2012.

Dimitri Andreatidis, national marketing manager of Peugeot, Citroën and DS said, “We have a strong and enduring relationship with the dedicated team at Havas so this was an easy decision.

“The team has delivered consistently great work for Peugeot over the last three years so we’re looking forward to extending our relationship to include Citroën.”

Anthony Gregorio, CEO of Havas Worldwide Australia Group, commented, “We’ve loved working with Peugeot and this partnership gives us a new opportunity to apply our creative thinking to another great brand.”

Effectively immediately, Havas Worldwide Sydney’s scope will include all integrated brand communications for Citroën.




Please login with linkedin to comment

Instagram ads New brand launch Ortolan

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]