Havas Group Australia is bolstering its research capability by partnering with Glow, a disruptive research technology company, as part of the group’s continued commitment to invest in data, content and bespoke insight tools.
Through the strategic partnership, Havas Group Australia will leverage Glow’s agile research platform to gain in-depth consumer insights and support clients’ research needs.
Glow’s platform is supported by real-time access to over 800,000 Australians via a unique partnership with global panel data specialist Dynata.
Havas Melbourne Group managing director Matt Houltham said: “Our partnership with Glow will give us the competitive advantage of being able to gather a diverse range of consumer insights to fuel our communications strategies across our media, creative and PR disciplines.
“From behavioural insights that inform target audience definitions to concept testing ad creative, to getting feedback from events and even for more traditional category U&A and brand tracking research, Glow will enable us to get better insights faster and more cost-effectively.”
Glow founder and CEO Tim Clover said: “We are thrilled to partner with the Havas Group Australia because their strategic focus and disruptive approach align with our vision of how to help brands grow by making more informed decisions.”
Glow was founded in 2013 with the goal of lowering the barriers of entry to market research and providing users – from start-ups to large corporations –fast, accurate and actionable insights.
The partnership with Havas Group Australia came hot on the heels of a strong growth phase for Glow.