Guardian Australia Joins IAB Australia Board

Guardian Australia Joins IAB Australia Board

IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately.

The company will be represented by Guardian Australia’s director of commercial operations, Tereza Alexandratos and managing director, Dan Stinton.

Guardian Australia is already involved in IAB Australia as members of the IAB Audience Measurement Council and has indicated its intention to become involved in other Councils including ad effectiveness, audio, data and standards and guidelines.

Guardian Australia director of commercial operations, Tereza Alexandratos (featured image) said: “IAB plays a vital role in creating a healthy digital advertising ecosystem for consumers, advertisers and publishers.

“Guardian Australia will leverage its local and international experience in quality content to make a positive contribution to the Board and local digital advertising.

“Our unique perspective will be an asset to industry conversations.”

Guardian Australia managing director, Dan Stinton said: “Guardian Australia has grown significantly over the last six years.

“We now reach one in five Australians with our quality, independent journalism and have built a substantial advertising business – the time is right for us to join the IAB board.”

Pedestrian Group CEO and chair of IAB Australia, Matt Rowley commented: “We are delighted to welcome Guardian Australia to our Board and look forward to the value their alternative approach and global experience will bring to our activities.”

Gai Le Roy, IAB Australia CEO noted that Guardian Australia has been particularly focused on advocating for a more transparent advertising ecosystem, and increased innovation in digital advertising technology, both important issues to the IAB.

Le Roy said: “The Guardian has been heavily involved in IAB UK and we see considerable opportunity for Guardian Australia to engage across a broad range of industry-shaping activities.

“The organisation’s recent experience with the GDPR framework means it will also be well positioned to offer insights and experience to the local industry.”

Launched in Australia in 2013, Guardian Australia has established itself as one of the leading news publishers.

 




Please login with linkedin to comment

Guardian Australia IAB Tereza Alexandratos

Latest News

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]