GroupM has appointed David Fish as chief client and business partner, a newly created, future-focussed role dedicated to delivering enhanced, strategic client consultation and services.
Fish will work across the business to align GroupM and agency teams, goals and operational structures to unlock the very best of GroupM’s people, relationships and capabilities for clients.
Reporting to GroupM AUNZ CEO Mark Lollback, Fish will work with the leadership and teams at GroupM agencies including MediaCom, Mindshare, Wavemaker and Essence.
He’ll also work with clients and their established teams to ensure seamless integration and onboarding for new clients.
Fish is currently MD of Media Lab, GroupM’s bespoke agency serving Westpac.
GroupM is undertaking a search for a GM for Media Lab, and Fish will continue to oversee the business working closely with the senior leadership team.
Mark Lollback said: “David was instrumental in setting up Media Lab for Westpac and we’re proud of the work he’s done there to inspire excellence in client leadership.
“David’s background is in running agencies, building teams and reshaping agency relationships.
“We’re lucky to welcome him into a group role where his experience and expertise will help supercharge outcomes across our agencies and client teams.”
He added: “The group level consultative role has been created in recognition that our clients’ marketplace challenges are greater than they have ever been, and there’s a need for continuous reflection on how we work together to deliver even more effective relationships and outcomes.
“With this new senior consultant role, GroupM is leading the way and investing in the collective future for our business and our clients.”
Fish commented: “It can be very tempting to just focus on immediate business challenges, treating the symptoms rather than causes.
“For me this new role is about looking at things more collaboratively with our clients, delivering the best in class outcomes and having a bigger picture perspective.
“Ultimately we’re focused on strategic conversations and long-term solutions.”
He concluded: “It has been immensely satisfying to establish Media Lab in Australia and partner with our Westpac client to create this new way of working.
“I will continue to support in the development of this model while looking forward to the opportunity to take on new and different challenges with GroupM.”