GroupM Australia has launched a series of educational videos, titled Tech Talks, providing answers to clients’ most urgent questions and concerns about the technology space.
GroupM Australia chief digital officer John Miskelly will host the video series with leading industry figures invited to discuss a different tech issue each episode.
The videos will be hosted on GroupM Australia’s YouTube channel and on the social media channels of GroupM agencies MEC, MediaCom, Mindshare and Maxus.
With a running time of three minutes, the videos will cover pressing questions around topics such as viewability; broadcast TV versus online video measurement; DSPs; data and walled gardens; mobile marketing and many more.
Miskelly said of the initiative: “Constant technological innovation means staying informed and on top of our industry’s critical issues is a constant challenge for marketers. The aim of the GroupM Tech Talks series is to provide a go-to resource for clients’ tech questions, as well as keep them informed of innovations and developments in the space.”
GroupM Australia CEO Mark Lollback added: “As a former client, I know how challenging it can be for marketers to stay up-to-date with tech innovations in an industry that’s undergoing constant change. With GroupM Tech Talks, we can help clients navigate the increasingly complicated media and tech landscape in which we operate and empower them to gain a competitive advantage. These video Tech Talks are designed to help keep our time poor clients up to date in a very easy and manageable format.”