Will Sackville (featured image) has joined Greenroom Digital after extensive experience across both the agency and corporate partner landscapes.
He started his career in agency land with Wingman Marketing, spent five years with TLA Worldwide managing key accounts including Caltex, Foxtel, Cricket Australia, FFA, AFL and Red Bull, and ultimately moved to Caltex as their national sponsorship manager.
Whilst at Caltex, Will managed the Triple Eight Racing partnership as well as the FFA partnership, including the naming rights sponsorship of the Socceroos.
The clear highlight of this time was the FIFA World Cup campaign, including the iconic CAHILLTEX takeover at sites around the country, which saw Caltex and TLA awarded the ‘Best Use of a Major Sponsorship’ and ‘PR Idea of the Year’ at the 2019 Mumbrella Sports Marketing Awards.
After finishing with Caltex, Will joined the recently announced Sports Marketing Team of the Year at Kayo Sports, as their senior partnerships ,anager, primarily focusing on securing and executing partnerships with the AFL and both AFL and NRL clubs.
Sackville said: “I am really excited to join the ever-growing team at Greenroom after having worked with them both whilst at TLA and recently whilst at Kayo through the NRL clubs.
“I know the value that they deliver to their clients and how vital they are for both rights holders and corporate partners alike to provide proven ROI across digital assets, which are becoming an increasing percentage of all sponsorships.
“I am looking forward to being part of the continued growth of the business and see us evolve with the ever-changing sponsorship landscape.”
Greenroom Australia general manager, Cathy Thomas added: “Will’s appointment is an exciting time for Greenroom Digital, as we continue to grow we need to invest in the best talent to ensure that we deliver exceptional service and value to our clients and Rightsholders as well as continue to focus on commercial growth for the business.”