Gourmet Traveller Wine Goes Native With Adobe
Newly independently owned Gourmet Traveller Wine (GTW), has raised a glass to bid farewell to digital display advertising opting for native only executions for its app version of the magazine.
Recently bought from Bauer media, which still owns Gourmet Traveller, GTW has partnered with Adobe signing on as a beta adopter of Adobe Digital Publishing Solution (DPS). The new enterprise is very skinny with only four editorial staff and three digital staff. Bauer is currently still providing production and distribution services.
GT Wine’s director of digital publishing Marne Schwartz, said that one of the most popular sections of its magazine was the wine tasting section.
“The wine tasting starts on page 100 plus, so if you were using an old PDF flipper you’d end up with arthritis by the time you got there,” he said.
Instead under the new version, users are able to start exploring content by category from the home screen. So if someone was interested in only wine reviews, the can access that content immediately and browse between editions rather than being restricted to the old linear format.
Chris Skelton, managing director Adobe ANZ, said that the new version of DPS was aimed at a continuous publishing cycle and one in which publishers could be less reliant on technical app development skills and stick to their content producing knitting.
Michael Stoddart, director, APAC Digital Publishing, said that the page metaphor had “reached the end of its lifecycle”.
Schwartz told B&T that the digital edition has no ads other than native ads, which were worked on with the clients to ensure they were timely and relevant.
An annual deal with Perpetual sees that company on the homescreen of the app, pictured below in a native style app.
Adobe’s Stoddart, said that one of they key differences of this version of DPS was that you no longer had to download content before an ad became visible, as it was right there in the app store display for example.
Full details of the new release of Adobe’s DPS is in the below release:
New Adobe Digital Publishing Solution Takes Aim at Marketers
Adobe DPS Makes It Easier than Ever to Create Apps and Deliver Content to Phones and Tablets
Adobe has announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its ground-breaking Digital Publishing Suite, with Australian companies taking the lead in pioneering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities and media companies can easily repurpose existing content, empowering marketers and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.
“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps – the kind of apps that stand out from the competition and move brands forward,” said Nick Bogaty, senior director, head of digital publishing at Adobe. “Now, the creation of mobile apps can be entrusted to marketers and designers, the people who know their brand the best.”
“People are spending an average of three hours in an app every day. The new Adobe DPS allows continuous mobile publishing that lets businesses engage with their customers and staff in a way that takes communications out of the hands of technicians and places it into the hands of those who know how to create compelling content,” said Chris Skelton, managing director Adobe ANZ.
Qantas was the first company in the world to launch an app on the new DPS, showcasing its redesigned Qantas Magazine. “Until now, the iPad edition of our publication launched at the same time as the print edition, on the first of every month. This meant customers rarely engaged with the content more than once – they had no reason to,” said Jo Boundy, head of digital and entertainment at Qantas. “Our new Qantas Magazine, created with Digital Publishing Solution, is updated throughout the month, providing readers with fresh, snackable content even when they’re not travelling. In addition to broadening our distribution and improving ongoing engagement, it lets us maximize our content and provide customers with engaging travel information and inspiration every step of their journey.”
Gourmet Traveller Wine has also launched its app, highlighting the ability to put creators, not coders, in control of the content.
“As Australia’s leading and most authoritative wine magazine it was important for us to find a digital publishing solution which offered an organic experience, as opposed to a reinterpretation of a magazine on a screen. The Adobe Digital Publishing Solution is an incredibly flexible platform that allows us to design and distribute content, unrestricted by publication cycles or app updates,” said Dané Stojanovic and Alexander Palmer, Digital Art Directors at Gourmet Traveller Wine.
New Features Created for Marketers and Designers
As well as being available as a standalone offering, Adobe DPS is a core component of the 2015 release of Creative Cloud for enterprise and available as part of Adobe Experience Manager (AEM) Apps, part of Adobe Marketing Cloud. New and enhanced features, include:
• Continuous Publishing. With capabilities to push fresh content live, readers now have more reasons to return frequently to DPS apps for fresh content and updates. Brands have more control over content through integration with AEM, content management systems like Drupal and WordPress; and HTML design tools from Adobe and others – all while still supporting InDesign CC based workflows.
• Engaging Experiences. Apps created with Adobe DPS deliver high-impact content to audiences in a uniquely intuitive way. With the new collections feature, content is now grouped together and delivered to smartphones and tablets on iOS, Android and Windows. DPS also offers all of the app services needed to acquire and retain audiences, including push notifications; in-app messaging; intuitive search and content discovery; and social network integration.
• Measuring and Delivering ROI. Access built-in analytics, powered by Adobe Analytics, part of Adobe Marketing Cloud, that capture online and offline data, and deliver retention analysis, acquisition tracking, funnel conversion and more. Adobe DPS also supports a variety of payment options for apps, such as single purchases, subscriptions and all-access models for publishers and enterprises who want to monetize content.
• Built for Business. Adobe DPS now provides a new accounts control system that has been elevated to the enterprise level, enabling organizers to assign permissions to each person involved in the app creation process, both employees and outside agencies.
Creative Agencies Adopt Adobe DPS
With custom app development spending on the decline, creative agencies are also adopting Adobe DPS and making it the new standard. In the first two weeks of the DPS beta program, launched on June 17, thousands of creatives from leading design agencies and brands signed up to get early access.
“By putting development in the hands of creatives, DPS empowers us to generate stunning, content-rich experiences, quickly and easily – something never possible with native development,” said Harry Segal, co-founder of Segal Savad, the agency working with Barneys New York to develop The Window, a beautiful, catalog-like app experience. “It’s been wonderful to work with the iconic luxury retailer Barneys New York, and to help amplify their products and point of view using DPS, in an effort to further deepen connections and brand loyalty with their customers. There is also tremendous comfort in using the flexible and intuitive tools we already know and trust from Adobe.”
Growing an Industry Standard
Since originally launching in 2010 – as Adobe Digital Publishing Suite – Adobe DPS has established an unprecedented track record
Seventy-five million unique visitors from more than 244 counties have engaged with these apps, spending 173 million total hours immersed and entertained.
Customers who have released or are planning to release apps today built on this new release of DPS include Barneys, Qantas, National Theatre of Great Britain, and the UNC Kenan-Flagler Business School.
Pricing and Availability
Adobe Digital Publishing Solution is available today and can be purchased standalone, as an add-on component for Creative Cloud enterprise or as part of Adobe Experience Manager Apps. Pricing is available upon request. Existing Adobe Digital Publishing Suite customers will get access to Adobe Digital Publishing Solution as part of their current license agreements.
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.