Goa Appoints Adland Veteran To Lead New In-House Creative Team

Goa Appoints Adland Veteran To Lead New In-House Creative Team

Outdoor media provider Goa has launched an in-house creative department, with veteran Brisbane creative Greg Crawford (pictured above) to head the division.

Chris Tyquin, joint managing director of Goa, the creative facility has been launched for smaller advertisers and media buying houses who lack the resources to produce highly-engaging advertisements or campaigns.

Tyquin said the appointment of Crawford – who was formerly the creative director of Publicis Mojo Brisbane and McCann Brisbane, and has 30 years’ experience in the Brisbane market – is a huge win for goa.

“His experience and creative nous will help us deliver the country’s best outdoor campaigns,” Tyquin said.

Crawford said the intention of Goa’s new creative team is to execute out-of-home (OOH) campaigns which have the potential to be dropped into other platforms such as social media.

“I like to think the campaigns we are producing at Goa are channel agnostic,” he said.

“With billboard advertising, you’ve got five words or so and an image to get your message across. Once you get that part right, it gives brands the opportunity to build on the core message and expand the campaign elements beyond out of home.

Crawford said OOH has always been, and always will be, a creative crucible.

“Both international and local brands and businesses have to reduce their offering into a quick visual and tagline, resulting in a highly competitive industry which often leaves those with the most money to spend on creative work at the top.

“I, and Goa, are looking to offer more than just media space over the coming years, especially when it comes to helping out smaller businesses in their campaign ideation and execution.”




Please login with linkedin to comment

goa Greg Crawford

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]