Carat Sydney strengthens their senior investment team on key account Woolworths with the appointment of Georga Payne. Reporting to Ashley Earnshaw, Chief Investment Officer of Carat Australia, Payne’s new role is Head of Investment across the Woolworths account which is Carat’s largest client nationally.
Payne has over 16 years’ media experience, working previously as Investment Director at VivaKi and at ZenithOptimedia on the Telstra and Nestle accounts amongst other clients.
Ashley Earnshaw said, “Georga has a track record in investment and leadership that speaks for itself. Welcoming Georga into the business will further elevate Carat’s investment and implementation offering. We are very pleased to secure a person of Georga’s calibre and experience to work on the Woolworths business.”
Speaking of her appointment, Georga shared, “I am delighted to be living back in Sydney and working with the Carat team. Leading Woolworths’ investment presents a great opportunity to work with a very talented team on one of the largest and most iconic brands in the market.”
Payne’s selection comes off the back of a number of high profile appointments to Carat Sydney over the past few months, including Leontine De Sutter as Head of Carat Connect and Lou Romeo as Head of Investment for the wider agency client group.
Payne’s appointment is effective immediately.