BBC One sports broadcaster Gary Lineker lost a bet over the weekend and had to present the news in his undies on British TV.
The stunt came after Lineker, a retired English football player, promised to strip if his team Leicester FC won the 2016 Premier League. After Leicester held onto top spot by beating Chelsea 2-1 last December, Lineker posted on Twitter:
YES! If Leicester win the @premierleague I’ll do the first MOTD of next season in just my undies.
— Gary Lineker (@GaryLineker) December 14, 2015
The 55-year-old was true to his word, introducing the BBC’s Match of the Day programme wearing just a pair of white boxer shorts.
— Match of the Day (@BBCMOTD) August 13, 2016
The underwear brand Sunspel which makes the cotton boxer shorts, scored too. According to Sunspel, the niche brand saw its Instagram following boosted by 1 per cent.
The undie brand took to social media to talk up its appearance:
A photo posted by Sunspel (@sunspelclothing) on
— Gary Lineker (@GaryLineker) August 13, 2016