Cummins&Partners Sydney Snare Gareth Cooper As Executive Strategy Director

Cummins&Partners Sydney Snare Gareth Cooper As Executive Strategy Director

Cummins&Partners are delighted to announce they’ve added Gareth Cooper as executive strategy director to their fast growing, 18-month-old, Sydney office. Cooper will report into managing director, Rebecca Bezzina.

Of the appointment, global chief strategy officer, Adam Ferrier said, “What attracted us to Gareth is his variety of application. Bit brand, bit media, bit behavioural, bit direct, bit unconventional. His rounded experience gives clients a view that considers all angles of the opportunity. He’s a great fit for our team of independently minded strategic thinkers. He’s regarded as one of the best agency thinkers in Australia and we are stoked to have him join.”

Prior to being executive strategy director at Host, Cooper spent two years sharing strategic responsibility at M&C Saatchi. His first six years in Australia were spent at BMF, joining as channel planning director and leaving them as head of planning.

Cooper said, “How refreshing. A truly progressive, truly independent, creative:media agency, that doesn’t separate creative and media thinking – lovely. And judging by the people and momentum they’ve gathered, an exciting time to come aboard.’

Rebecca Bezzina, Sydney MD added, “With more clients looking to join the likes of Vodafone, FOX SPORTS, Movember and The National Home Doctor Service, there’s growing scope for Gareth to help build enduring brand platforms that drive the action our clients are striving for.”




Please login with linkedin to comment

Big Brother Marvellous Creations

Latest News

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
  • Advertising

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard

The programme has been revealed for this year’s Cannes Lions Festival of Creativity featuring more than 150 hours of content and some 500 speakers. About this year’s line-up, Natasha Woodwal, director of content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]