Marketing professionals across sectors are being encouraged to hone their focus on delivering more meaningful, engaging customer experiences following the launch of a new investigation into the Experience Economy by the Deepend Group which reveals a wealth of untapped opportunities for brands.
A leading independent communications and innovation consultancy, the Deepend Group has brought together experts from across disciplines to create ‘Indepth: Experience Economy’; an online publication which combines market analysis, behavioural insights, blue-sky thinking and case studies to reveal how brands can tap into technology and changing consumer trends to deliver long-term gains.
Yesterday, the creative director at Deepend Nitin Mistry looked at the potential power of adding an emotional layer to the functional web, aligning digital tools with the emotional spectrum of the human condition.
Highlights include interviews with MONA’s digital guru, Eleanor Robb, and CEO of RedBalloon, Nick Baker, plus expert advice on optimising online experiences and a first-look at the Experience Barcode; a unique tool developed to help marketers uncover key experience touch points and moments they can leverage to transform their interactions with consumers.
Matt Griffin, Founder and CEO of the Deepend Group, said that given the Group’s digital expertise and the tourism sector’s intrinsic links to ‘experience’, the collection uses travel and digital lenses to showcase how design, user experience and product/service offerings are evolving and where new opportunities lie.
“A good ‘experience’ is fast becoming the number one driver behind the actions of consumers and businesses alike. Given the rapid evolution of technology and changing expectations around what audiences expect when they interact with brands, the time is ripe to really focus on finding the correct moments and methods to engage audiences in meaningful ways to develop increased affinity and credibility,” he said.
‘Indepth: Experience Economy’ is part of an ongoing research and insights series from Deepend Group which comprises leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).