French Train System Ouigo Launches Feel-Good New Campaign Via Rosapark

French Train System Ouigo Launches Feel-Good New Campaign Via Rosapark
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French train system Ouigo has launched its latest campaign via its agency Rosapark.

The campaign pins Ouigo as more than just a high-speed carrier; it’s about the possibility of travel and the freedom to move around. 

To promote this idea, OUIGO and its agency Rosapark wanted to surprise with a film that serves as an ode to this shared philosophy of life.

The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner.

The direction of this film, funny, eminently realistic, and spot-on, was entrusted to Alice Moitié, a young and gifted director.

The music chosen for this film,”Hier Encore” by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance, a touch of nostalgia, and, above all, is a transgenerational ode to youth.

Because you can be listed as 40 on a passport but be 20 in your head.

There is no age to take a OUIGO.

 

The film launches May 16 on the brand’s social networks, Facebook, Instagram, in truview on YouTube, and in first view on Twitter with the hashtag #JeSuisUnGénieQuand (#I’m a genius when), where users can share their crafty cost-saving measures.

An influencer campaign will also be led in order to reach this core target. 

Credits:

ROSAPARK

Co-founders: Gilles Fichteberg, Jean-François Sacco, Jean-Patrick Chiquiar

Creative Directors: Jean-François Sacco, Gilles Fichteberg

Art Director: Julien Saurin

Copywriter: Nicolas Gadesaude

Managing Director: Delphine Drutel

Managing Director and Strategy Planning Director: Sacha Lacroix

Account Director: Lucile Wissocq

Account Manager: Ilana Descourtieux

Social media managers: Cassandre Geron & Thibaut Thureau

TV producer: Elodie Jonquille

PR: Mélanie Colleou

Director: Alice Moitié

Production: Standard

Producer: Julie Matthieu

Director of Production: Justine Sautrey

1st Assistant Director: Mohamed Elarche

DOP: Marco Graziaplena

Chief Decorator: Lucie Libotte

Stylist: Clelia Cazals

Post-Production Image: Poster

Editing: Sophie Reine

Sound Production: Grabuge

OUIGO

CEO: Stéphane Rapebach

Marketing, E-commerce and Communications director: Najoua Ben Jemaa

External Brand and Communications director: Juliette De Beaupuis Daumas

External Communications Manager: Lisa Mangin

Social media manager: Alexis Toutain

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