Freeman Announces Acquisition Of Staging Connections Group

Brand experience company Freeman has announced it has completed the acquisition of Staging Connections Group Limited (SCGL), a global event services company.

Founded in 1986, SCGL is an international business with centers of excellence in Australia, New Zealand, China, Singapore and Fiji. With its 15 offices and 680 employees throughout ANZPAC, SCGL provides Freeman with an immediate presence throughout the region.

“As our clients are expanding globally, they want the same level of Freeman quality, service, technology and support in markets around the world. This acquisition provides us with an immediate presence in ANZPAC and connects us with an organisation and team that shares our values and our design-driven, customer-centric approach to business,” said Joe Popolo, CEO of Freeman.

“There are tremendous growth opportunities by combining these two great companies. Staging Connections [Group] has strong relationships with the leading brands in ANZPAC and a reputation for superior production design. Together, we will continue to deliver an unparalleled suite of services to our clients around the world,” continued Popolo.

SCGL is aligned with Freeman’s value system and culture, and brings a customer-centric approach focused on innovation, partnerships, employee development and customer success.

“There are a lot of synergies between the Staging Connections [Group] culture and that of Freeman, particularly our customer-centric approach to event delivery. We’re confident that we will fit together seamlessly,” said Tony Chamberlain, managing director of Staging Connections.

“We’ve been working with Staging Connections over the years and have been impressed with their people and their culture. There couldn’t be a better fit for Freeman as we continue to expand into global markets. I’m excited to have them join our audio visual division and thrilled to have managing director, Tony Chamberlain, as a partner,” said Ken Sanders, president of Freeman Audio Visual.

The acquisition was approved by SCGL’s shareholders at their shareholder meeting September 24, 2015 and by the Australia Federal Court on October 1, 2015. Staging Connections Group Limited is now part of Freeman’s audio visual division and will retain its brand.

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