Four Seasons Hotel Sydney has appointed Jasmine Cook as director of public relations and communications.
A communications and marketing specialist with more than 12 years’ experience, Cook will oversee the media relations, digital marketing, advertising, social media, brand compliance and partnership strategies for the five-star hotel and its outlets, including Pei Modern restaurant and Grain bar.
Cook joins Four Seasons Hotel Sydney from InterContinental Sydney Double Bay, where she was public relations and communications manager and a key member of the hotel pre-opening team, awarded Best Hotel Opening Commercial Performance of 2015 by IHG. Prior to that she was a senior publicist at Destination NSW.
Cook launched her career as a journalist for leading business-to-business titles including mice.net magazine, MPA Magazine and Australian Broker. She has since worked in some of Sydney’s leading travel and consumer lifestyle PR agencies, culminating in her appointment as general manager of boutique Sydney agency, Starr Public Relations in 2012.
This year, Cook was awarded Communications Associate of the Year at the 2015 HM Awards for Accommodation Excellence. She has also sat on the Media Advisory Panel of the Accommodation Association of Australia (AAOA).