Footy Finals Are In The Air! So APN Outdoor And UBet Up The Ante

Footy Finals Are In The Air! So APN Outdoor And UBet Up The Ante
Michaela Piper
By Michaela Piper



Capitalising on the sporting city’s love of the game (any game that is) APN Outdoor along with outdoor specialist’s Posterscope and Carat have joined forces to bring UBET’s latest campaign to life where they will  speak to a broad range of fans via digital outdoor, reflecting on the sporting climate of the moment.

The campaign that is currently live in market, is utilising APN Outdoor’s iconic Young and Jackson Elite Screen that presides over Flinders Street Station opposite Federation Square, one of Melbourne’s sporting spectator hotspots. The messaging and associated imagery, will adapt and change in response to the footy finals series, a milestone in the Melbourne calendar, and subsequently the Spring Racing Carnival commencing shortly afterwards.

Mark Fairhurst, general manager- sales, APN Outdoor commented on the campaign: “UBET’s ability to provide contextually relevant content, in real time, makes this campaign truly attention grabbing. Capitalising on the unique attributes of digital outdoor, amplified by Young and Jackson’s prime position to speak to footy fans on their pilgrimage to the MCG, this campaign is bound to spark conversation about the next sure thing or big upset among Melbourne punters.”

UBET’s campaign is a reflection of the exciting options available in the growing Digital Outdoor space in our capital cities, and the creative flexibility, adaptability and instantaneous options available to elevate a campaign.

Cassandra Thomas-Smith, strategy and insights director at Posterscope commented on the campaign: “APN Outdoor’s Young and Jackson Elite Screen is iconic in Melbourne’s landscape and a perfect platform to communicate with footy and sports fans alike. Through multiple creative executions, we are able to share the most relevant, up to date and rousing message that will encourage fans to get amongst the hype of the footy finals and spring racing seasons.”

UBET’s campaign is currently live on the Young and Jackson Elite Screen, with the creative changing intermittently during Footy Finals and the Spring Racing season. Throughout 2015 APN Outdoor, has demonstrated its ongoing commitment to digital outdoor  having recently announced developments across its Elite Screen, Transit Technology, XtrackTV and Airport portfolios that have been enthusiastically embraced by media agencies and advertisers alike.




Please login with linkedin to comment

channel 10 Nielsen's Homescan shopper panel

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]