The Monkeys, BMF, Leo’s And Whybin Clean Up In Effies Finalist List!

The finalists list for the Effies – awarding the most effective campaigns for the past year – has been revealed, with a number of high profile agencies in the running for the top gongs.

The Monkeys received the highest nominations overall, at 11. Leo Burnett and BMF both got eight nominations, and Whbin\TBWA received seven nominations. A heap of other agencies have also been shortlisted; Cummins&Partner, J. Walter Thompso, The General Stor, Mr Wolf, Meerkats Brand Leadership Company, Affinity, DDB, Clemenger BBDO, M&C Saatchi, Y&R Group, Ensemble, The Brand Agency, Grey Group, McCann, Saatchi & Saatchi, Red Planet, VML, Ogilvy, KWP Advertising, 303MullenLowe, The Royals, Atomic212, Blue Hive and Gyro.

Effies chairman Anthony Freedman said: “Congratulations to all of our finalists – each of these cases have demonstrated great results against challenging goals – an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”

Chairman of judges, Colin Wilson-Brown, added: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.

“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effies Finalists


Agency	Category	Advertiser	Entry Title
The Monkeys	A. Retail/Etail	Metcash / IGA	IGA’s War of Independence
BMF	A. Retail/Etail	ALDI Australia	The Christmas campaign that was so effective, we had to pull it off air.
BMF	A. Retail/Etail	ALDI Australia	On for the Retail Brave: Converting the Haters
The General Store	A. Retail/Etail	Supercheap Auto	The Engine Oil Category: Driving Performance
The Monkeys	B. Food, Confectionery & Snacks	Meat & Livestock Australia	Operation Boomerang
The Monkeys	B. Food, Confectionery & Snacks	Metcash / IGA	IGA’s War of Independence
BMF	B. Food, Confectionery & Snacks	Meat & Livestock Australia	Turning the Corner on a Forty Year Decline
Meerkats Brand Leadership Company	B. Food, Confectionery & Snacks	Brownes Dairy	Don’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Leo Burnett Melbourne	B. Food, Confectionery & Snacks	SPC Ardmona	#MyFamilyCan
Mr Wolf	C. Beverages	Taylors Wines	How cooling things down can heat things up
The Monkeys	D. Other Consumer Goods	Blackmores	The power of knowledge: How an 80-year-old reclaimed thought leadership
AFFINITY	D. Other Consumer Goods	Narellan Pools	Diving into Data for Narellan Pools
DDB Sydney	D. Other Consumer Goods	Volkswagen Commercial Vehicles Australia	The Naked Ute
Leo Burnett Melbourne	D. Other Consumer Goods	Honda Australia	Honda HR-V: Dream Run
Clemenger BBDO Melbourne	D. Other Consumer Goods	A Daimler Company (Mercedes-Benz)	Mercedes-Benz Repurchase Reminder
Leo Burnett Sydney	D. Other Consumer Goods	Samsung Electronics Australia	Samsung Galaxy Tab S2: A data love story
The Monkeys	E. Health and Wellbeing	Blackmores	The power of knowledge: How an 80-year-old reclaimed thought leadership
BMF	E. Health and Wellbeing	Weight Watchers Australia	Weight Watchers – The Plus Side of Living Bigger
Cummins&Partners	E. Health and Wellbeing	National Home Doctor Service	How Advertising Helped to Stabilise Australia’s Emergency Departments
Whybin\TBWA Group Melbourne	F. Financial Services	ANZ	Push for an Equal Future
Whybin\TBWA Group Melbourne	F. Financial Services	ANZ	Owning the First Job Trigger
Whybin\TBWA Sydney	F. Financial Services	Rabo Direct	Shonky Savers

M&CSAATCHI	F. Financial Services	CommBank	Getting institution-averse Millennials to choose Australia’s biggest bank.
M&CSAATCHI	F. Financial Services	CommBank	How the surprisingly simple made CBA a credible business player.
Y&R Group Sydney	G. Other Services	NRMA	Roadside Assist Moments Campaign
AFFINITY	H. Travel, Leisure & Media	Narellan Pools	Diving into Data for Narellan Pools
Ensemble	H. Travel, Leisure & Media	Australian Grand Prix Corporation	Phil Island invites motorcycling fans to”come home” to the MotoGP
J.Walter Thompson	I. Government	NSW Rural Fire Service	From Apathy to Action
The Brand Agency	I. Government	Water Corporation	Drop 2: How one small action helped a city save water
J.Walter Thompson	J. Not For Profit & Cause Related Marketing	NSW Rural Fire Service	From Apathy to Action
Grey Melbourne	J. Not For Profit & Cause Related Marketing	MS Limited Australia	This Bike Has Multiple Sclerosis.
Cummins and Partners	J. Not For Profit & Cause Related Marketing	Australian Red Cross Blood Service	The Best Biscuit
J. Walter Thompson Melbourne	J. Not For Profit & Cause Related Marketing	Beyondblue	It’s not you, it’s your brain: encouraging young people to seek support for mental illness
McCann Melbourne	J. Not For Profit & Cause Related Marketing	Seeing Eye Dogs Australia (Vision Australia)	Free Puppies Forever
Meerkats Brand Leadership Company	K. Best State Campaign	Brownes Dairy	Don’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Saatchi & Saatchi	K. Best State Campaign	BankSA	How a piping shrike helped BankSA to find its voice
Y&R Group Sydney	K. Best State Campaign	NRMA	Roadside Assist Moments Campaign
J.Walter Thompson	K. Best State Campaign	NSW Rural Fire Service	From Apathy to Action
Whybin\TBWA Group Melbourne	L. PR-led Campaign	ANZ	Push for an Equal Future
The Monkeys	M. Return on Investment	Blackmores	The power of knowledge: How an 80-year-old reclaimed thought leadership
Red Planet	M. Return on Investment	Qantas	Turning retail conventions on their head for the Qantas Wanderlust sale
AFFINITY	M. Return on Investment	Narellan Pools	Diving into Data for Narellan Pools
VML Australia	M. Return on Investment	Rip Curl	Rip Curl Search GPS
Ogilvy Sydney	N. Long Term Effects	Transport for New South Wales	The crazy ideas that helped save lives
KWP Advertising Pty Ltd	N. Long Term Effects	South Australian Tourism Commission	Barossa. Be Consumed.
The Monkeys	O. Short Term Effects	Meat & Livestock Australia	Operation Boomerang

Clemenger BBDO Melbourne	O. Short Term Effects	Myer	Myer Wonderful Hold Music
BMF	O. Short Term Effects	ALDI Australia	The Christmas campaign that was so effective, we had to pull it off air.
Whybin\TBWA Group Melbourne	O. Short Term Effects	ANZ	A Bank Fit For A Queen
The General Store	O. Short Term Effects	Supercheap Auto	The Engine Oil Category: Driving Performance
VML Australia	P. Most Original Thinking	Rip Curl	Rip Curl Search GPS
Clemenger BBDO Melbourne	P. Most Original Thinking	Myer	Myer Wonderful Hold Music
The Monkeys	P. Most Original Thinking	Meat & Livestock Australia	Operation Boomerang
Whybin\TBWA Group Melbourne	P. Most Original Thinking	ANZ	Push for an Equal Future
Leo Burnett Melbourne	P. Most Original Thinking	SPC Ardmona	#MyFamilyCan
303 MullenLowe	P. Most Original Thinking	Budget Direct	Captain Risky
DDB Sydney	P. Most Original Thinking	Volkswagen Commercial Vehicles Australia	The Naked Ute
Grey Melbourne	P. Most Original Thinking	MS Limited Australia	This Bike Has Multiple Sclerosis.
The Monkeys	P. Most Original Thinking	Metcash / IGA	IGA’s War of Independence
DDB Sydney	P. Most Original Thinking	McDonald’s Australia	How Very UnMcDonald’s
The Royals	P. Most Original Thinking	Deakin Univeristy	How creating mischief and mayhem led to accelerated campaign engagement and reduced stress levels amongst an audience of “freaked out” and anxious year 12 students.
DDB Sydney	Q. New Product or Service	McDonald’s Australia	How Very UnMcDonald’s
Atomic 212Â° Group	Q. New Product or Service	Double Robotics	Lucy the Robot
Leo Burnett Sydney	Q. New Product or Service	Samsung Electronics Australia	Samsung Galaxy Tab S2: A data love story
Blue Hive	Q. New Product or Service	Ford Motor Company	How to plug the leaky bucket
gyro	Q. New Product or Service	USG Boral	Next Generation
DDB	Q. New Product or Service	Westpac	Culture eats category for breakfast
J. Walter Thompson Melbourne	R. Small Budget	Beyondblue	It’s not you, it’s your brain: encouraging young people to seek support for mental illness
J. Walter Thompson	R. Small Budget	WA Police Union	How a social experiment shaped the political discourse
Leo Burnett Melbourne	R. Small Budget	SPC Ardmona	#MyFamilyCan
AFFINITY	S. Digitally Led Ideas	Narellan Pools	Diving into Data for Narellan Pools
VML Australia	S. Digitally Led Ideas	Rip Curl	Rip Curl Search GPS

J. Walter Thompson Melbourne	T. Insight & Strategic Thinking	Beyondblue	It’s not you, it’s your brain: encouraging young people to seek support for mental illness
The Monkeys	T. Insight & Strategic Thinking	Metcash / IGA	IGA’s War of Independence
The Monkeys	T. Insight & Strategic Thinking	Blackmores	The power of knowledge: How an 80-year-old reclaimed thought leadership
cummins&partners	T. Insight & Strategic Thinking	Australian Red Cross Blood Service	Australia’s Best Tasting Biscuit
J.Walter Thompson	T. Insight & Strategic Thinking	NSW Rural Fire Service	From Apathy to Action
BMF	T. Insight & Strategic Thinking	ALDI Australia	On for the Retail Brave: Converting the Haters
Leo Burnett Sydney	T. Insight & Strategic Thinking	McCafe, McDonald’s Australia	Spilling the Beans: How to Win in Coffee Without Changing What’s in the Cup
Whybin\TBWA Group Melbourne	T. Insight & Strategic Thinking	ANZ	Push for an Equal Future
Clemenger BBDO Melbourne	T. Insight & Strategic Thinking	National Australia Bank (NAB)	NAB Velocity
DDB Sydney	T. Insight & Strategic Thinking	McDonald’s Australia	How Very UnMcDonald’s
Leo Burnett Melbourne	T. Insight & Strategic Thinking	Honda Australia	Honda HR-V: Dream Run
BMF	T. Insight & Strategic Thinking	Sportsbet	The Idea That Cost Sportsbet Millions
Y&R Group Sydney	T. Insight & Strategic Thinking	NRMA	Roadside Assist Moments Campaign
AFFINITY	T. Insight & Strategic Thinking	Narellan Pools	Diving into Data for Narellan Pools
BMF	U. On-line Brands	Sportsbet	The Idea That Cost Sportsbet Millions
Leo Burnett Sydney	V. Use of Data	Samsung Electronics Australia	Samsung Galaxy Tab S2: A data love story
AFFINITY	V. Use of Data	Narellan Pools	Diving into Data for Narellan Pools
Red Planet	V. Use of Data	Qantas	Turning retail conventions on their head for the Qantas Wanderlust sale
McCann Melbourne	V. Use of Data	Melbourne International Film Festival	The Emotional Trailers
Clemenger BBDO Melbourne	V. Use of Data	A Daimler Company (Mercedes-Benz)	Mercedes-Benz Repurchase Reminder

A previous version of this article only included half the entries. It’s been updated with all the finalists.

Advertise with us

Please login with linkedin to comment

Advertising Standards Bureau Advertising Students techniques