Fairfax Radio Network’s suite of station apps are now available in Ford’s app enabler SYNC AppLink in certain vehicles. This heightens Ford’s and Fairfax’s chance to be in front of consumers.Fairfax Radio Network is Ford’s exclusive commercial radio partner.
Ford’s new vehicle dashboard app technology allows users with compatible smartphone applications to use the vehicle’s display screen, steering wheel-mounted buttons and voice control system to interact with mobile apps, all whilst keeping their hands on the wheel and eyes on the road.
To date, more than one million Ford SYNC AppLink-enabled vehicles have been sold worldwide.
“We are excited to work with Ford to integrate Fairfax Radio Network’s app suite with the Ford SYNC AppLink platform,” Fairfax Radio Network technology director Joe Sexton said.
“The system gives our audience another way to connect and engage with our content easily, all without taking their eyes away from the road. It also extends the reach of our advertising partners and complements any in-app activity they have.”
Ford Asia Pacific Supervisor, Multimedia Systems, Adrian McGibbon, said: “Ford SYNC AppLink enhances the in-car experience for our customers. We are delighted to enrich that offer with the Fairfax Radio Network suite of apps.”