Facebook To Tackle ‘Fake News’ With AAP Partnership

Facebook To Tackle ‘Fake News’ With AAP Partnership

Australian Associated Press (AAP) has partnered with Facebook to extend fact-checking and combat the spread of misinformation.

AAP has been trialling its independent FactCheck arm during the State and Federal elections this year and has now committed to running the service full-time.

AAP partnered with Facebook to deliver the service, which scrutinises statements presented as facts.

It will also keep a close eye on any potential misinformation circling on social media.

“AAP FactCheck has always been committed to improving accuracy and accountability in public debate. Now we are applying that standard to a whole new content set, reaching more people than ever before,” said the unit’s editor and former senior writer for AAP’s National Bureau, Peter Trute.

Facebook already uses a combination of machine learning, human review and community reporting to help identify potentially problematic content for review by third-party fact-checking partners across the globe.

AAP FactCheck focuses on the veracity of the content most relevant to Australians, and after arriving at an evidence-based verdict, applies one of nine designated ratings.

A false, misleading or mixed rating will result in that content being paired with the relevant AAP FactCheck article and reduced in Facebook’s News Feed.

People who try to share the problematic content, or who have previously shared it, are also notified of the factcheck outcome.

It is yet another effort by Facebook to address the problem of fake news on its various platforms.

In the USA, Facebook is currently hiring experienced journalists to curate the news tab on the site.

The editorial team will be given the responsibility of choosing the most relevant national news stories of the day to be shared with users in the soon-to-be-introduced news section.

The journalists will order top stories and share breaking news, however, they will not be responsible for writing headlines or news content.

Some of the articles will still be decided upon by algorithms.

 




Please login with linkedin to comment

AAP Facebook Fake News

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]