The social network has been undertaking a top secret project to launch an app that allows users to access the platform anonymously. Because what the internet needed was more anonymous activity.
Facebook has long attempted to be the place where, above all else, you try to be yourself. Soon, Facebook will allow you to be yourself, but under a different name.
The company is working on a stand-alone mobile application that allows users to interact inside of it without having to use their real names, according to two people briefed on Facebook’s plans, who spoke on the condition of anonymity because they were not authorised to discuss the project.
The app, which is expected to be released in the coming weeks, reveals a different, experimental take on Facebook’s long-established approach to identity. Facebook has pushed its main site as a way to establish your online identity, and to map out the connections you have to other friends and family, both on and offline.
“It’s part of what made Facebook special in the first place,” Chris Cox, Facebook’s chief product officer, said in a recent post that discussed issues of identity on the social network. “By differentiating the service from the rest of the internet where pseudonymity, anonymity, or often random names were the social norm.”
This is still the case on Facebook’s main site, which has more than a billion accounts. But the new app is proof that the company is willing to explore alternatives.
Read the full New York Times article here.