Ensighten sets up Sydney base

Global data and tag management firm Ensighten has opened up shop in Australia with Chris Brinkworth returning to Sydney to lead the team as regional director Asia Pacific.

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“Sydney, Australia and CUPERTINO, CA, USA – 26 May 2014: Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced it has launched in Australia. Chris Brinkworth, who founded and has been running TagMan in New York, has been appointed as Ensighten's Regional Director Asia Pacific and will be returning to Sydney to lead the team.

The announcement comes following Ensighten's acquisition of TagMan, its biggest global competitor in the tag management and attribution space; and Ensighten’s recent announcement that it raised $40 million in Series B funding.

Ensighten's Agile Marketing Platform (AMP) is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data in real-time across all marketing channels and devices using omni-channel data and tag management. Ensighten already works with a number of leading brands in ANZ including Air New Zealand, Suncorp, Allianz, GE Capital, Medibank and 2DataFish, an online optimisation and analytics digital agency.

Ensighten President, Dan Dal Degan (pictured), who was in Australia last week visiting clients and partners commented, “As more businesses drive towards true vendor independence and ownership of data beyond their website, Ensighten is positioned to deliver exceptional global and local value to our customers and partners across all industries. We are thrilled to have Chris Brinkworth returning to Sydney to help enterprises across APAC dramatically increase their marketing ROI.”

He continued “Chris has a wealth of pioneering adtech sector experience, including launching the TagMan U.S. headquarters, and he is well known in the Australian digital media industry after seven years at emitch.”

Tags, which are required for analytics, A/B testing, and many other marketing applications, unfortunately add hundreds of lines of JavaScript code to a Web page, significantly slowing page load performance. This presents a major challenge to marketing and IT organisations. Ensighten enables digital marketers to easily deploy and manage all third-party tags from a single Web interface, as well as to collect, own and use on-site, off-site and offline data. With such enterprise data and tag management capabilities in place, marketers can optimise their digital touch-points and personalise the experiences of individual consumers with minimal involvement of code developers or the IT organization. According to Forrester Research, Ensighten AMP offers a 525 percent marketing ROI to its customers.

“ANZ’s smaller market, teams and budgets have created a unique competitive eco-system of strategy and measurement which we just don't see in American ‘spray and pray’ digital marketing campaigns,” said Christopher Brinkworth. “However, the local industry faces challenges with the friction in locating, negotiating, testing, validating and supporting nascent, but needed programmatic, cloud technologies from the U.S. and EMEA at scale.”

“Ensighten’s platform will arm organisations, both large and small, with solutions that will enable them to activate their ‘big data stories’ in real-time and level the playing field with true one-to-one marketing experience,” Brinkworth added.

Prior to launching its Australian operation, Ensighten worked in partnership with 2DataFish, a leading Australian analytics and optimisation consulting business. Ensighten will continue to provide tag management capabilities to 2DataFish customers and work with 2DataFish across a number of initiatives.”

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