Dentsu Aegis Network Retains $18m Disney Media Account

Dentsu Aegis Network Retains $18m Disney Media Account

Dentsu Aegis Network (DAN) has retained Disney’s $18.2 million media buying and planning, as confirmed this morning by a DAN spokesperson.

Speaking to B&T, the DAN spokesperson said: “Dentsu Aegis Network can confirm it has successfully retained the Disney account, defending and growing a client it has proudly represented for nine years.”

Carat has worked on the account solely since 2009.

Following this news, there will now be a number of DAN agencies working on the account.

Various media sites have reported that a DAN bespoke agency will work across the Disney account, however, this is yet to be confirmed by any DAN spokesperson to B&T.

In July, DAN announced it had created a bespoke agency to service the country’s largest retailer, Woolworths Group.

The agency, Woolworths@DAN, will bring together talent from across the Network including Carat, Amplifi, Amnet, iProspect, Columbus and Posterscope.

The agency will be led by newly-appointed MD, Sarah James, who has been promoted from her previous role as chief digital officer at Carat.




Please login with linkedin to comment

Carat Dentsu Aegis Network Disney

Latest News