Datorama Appoints New Leaders Around The World

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Bill Brazell
By Bill Brazell



Marketing intelligence company Datorama has appointed several people to new positions all over the world.

Datorama has promoted Mick O’Brien to managing director of Asia and Pacific (APAC). O’Brien, who formerly managed operations for Eyeblaster and MediaMind (now Sizmek) in Asia and North America, will help expand Datorama’s presence throughout Asia — particularly in Japan, China, Hong Kong and Singapore — even as he helps regional advertisers better understand the effects of their trans-national marketing activities.

The company also brought in Jared Hand to serve as senior vice president of sales, North America. As he supervises a growing sales team, Hand will simultaneously increase the number and quality of Datorama’s relationships with product brands. Hand joins Datorama from Beanstock Media, which had acquired Onswipe, where Hand had likewise served as CRO.

“Demand is so strong at the enterprise level that we needed to bring Jared in,” said Datorama CEO Ran Sarig. “His deep experience both working closely with Fortune 500 brands and building sales organizations will serve Datorama’s growth well.”

Nitzan Yaniv has also been promoted to managing director of Europe, the Middle East, and Africa (EMEA). Yaniv has been Datorama’s U.K. managing director since 2013, and will now expand his influence to the entire region.

“Nitzan and O’Brien have built strong relationships with agencies and brands in Europe and Asia,” said Sarig. “They know how to help local media channels aggregate, clean, analyze and present otherwise-siloed data in a comprehensive way that can really help those channels grow.”

As data becomes increasingly complex, O’Brien, Hand, and Yaniv seek to help their clients on a strategic level.




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