Daily Tele Roasts “Shameless” Brekkie Radio Before Using Model’s Boobs To Woo Readers

Daily Tele Roasts “Shameless” Brekkie Radio Before Using Model’s Boobs To Woo Readers

The Daily Telegraph has labelled the ratings battle between Sydney’s FM breakfast radio shows as “shameless” and “a race to the bottom” in an online article this morning, but funnily enough, the New Corp masthead has highlighted the irony of its claim with another story of its own.

The article regarding the radio industry appears with the alternate headlines “Legends and experts label FM radio segments, chats ‘filth’, say it is dumbing down our society” and “Radio hosts in shameless ratings grab”.

It details how brekkie shows such as KIIS FM’s Kyle & Jackie O, 2Day FM’s The Em Rusciano Show with Harley Breen and Nova’s Fitzy & Whippa Over are “turning the airwaves blue” with their content in order to drive up ratings.

The Daily Telegraph mobile website screenshot

However, the eyes of B&T were then drawn to another story posted by The Daily Telegraph directly underneath with the headline “‘My boobs are too big’: Emily Ratajkowski’s reason she can’t get work”.

The Daily Telegraph website screenshot

After inferring the tactics of Sydney’s FM brekkie radio to be tacky and far from family-friendly, B&T felt it was important to note that The Daily Telegraph is just as guilty when trying to gauge its readers.

Oh, the irony.

 




Please login with linkedin to comment

Advertising Standards Bureau McCann Melbourne

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]