Recently announced new A-League franchise Western United has appointed Cummins&Partners as its agency.
This comes off the back of having worked with the bid for the last six months.
Cummins&Partners co-founder Kirsty Muddle said: “We have quite rich sporting credentials so we were pretty motivated to be part of the bid”.
She added: “Western United has a unique opportunity to be more than a football club. It has the privilege to represent over 160 nationalities in a vibrant and growing part of Melbourne.”
Western United covers one of the biggest catchment areas in the A-League with over 1.6 million people living in the area.
Work begins immediately with the launch of name and colours out today.
Muddle concluded: “The community’s voice will be heard as we build the team in consultation with our supporters and our heartland.
This is how we will create the founding mythology for Western United”.