The Core Agency Appoints Simon Rich As Strategy Director

The Core Agency Appoints Simon Rich As Strategy Director
Tim Addington
By Tim Addington



Sydney independent, The Core Agency, has appointed Simon Rich as its strategy director following a series of new business wins and existing client growth.

Rich (pictured left above) is a highly experienced strategy director having worked in Australia and internationally across FMCG, financial, automotive and retail sectors.

He joins The Core Agency after five years in the UK where he worked at agencies included M&C Saatchi, VCCP, JWT, Cheil Worldwide and Publicis. Before leaving his home town of Melbourne, he was director of planning at Grey Group and head of planning at FCB. He has worked on some of the world’s most well-known brands including NatWest, HSBC, nab, AXA, Dixons Retail, Mars Inc, Kraft, Simplot, Samsung, O2 and Honda.

Rich, who had been working at The Core Agency on a freelance basis, will also join the leadership team of creative partners Jon Skinner and Christian Finucane and recently promoted managing director Jane Callister.

Christian Finucane said: “Since the start of the year we’ve had considerable new and organic business growth and the time is right for us to bring on a permanent strategy director as we continue to push forward. Simon has a wealth of experience working on leading brands while at agencies in both Australia and the UK and he is a valuable addition to the agency, our clients and the leadership team.”

Rich added: “The guys at The Core Agency are passionate, talented and have a wealth of experience. They intuitively get strategy and they are down to earth, which makes the agency a very exciting and collaborative place to work. It’s great to be teaming up with Jane again; we achieved a lot working together on financials and FMCG whilst at Grey and I am loving the challenge of helping The Core Agency’s clients go from strength to strength.”

Jane Callister said: “Having worked with Simon while he was at Grey I am delighted that he has joined The Core Agency. We had a strong partnership working on brands including AXA, Simplot, OceanSpray and TAC and I know his strategic insights will prove invaluable to our clients.”

Since the start of the year The Core Agency has won work for the Australian Nursing & Midwifery Federation and The Fred Hollows Foundation, as well as growth from existing clients QBE Insurance, Sydney Airport Parking and RSVP.

Picture: Simon Rich and Jane Callister




Please login with linkedin to comment

simon rich the core agency

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]