A highly confronting anti-gun ad created by two Australian creatives is going viral across the US following the latest mass shooting in a Colorado school.
The ad was created a month ago by Alex Little and Karsten Jurkschat for student-led anti-gun organisation called March For Our Lives, and has since racked up over 50 million views.
Launched with the hashtag #GenerationLockdown, the ad, made pro bono, features the genuine reactions of staff in an American workplace as an 11-year old school girl is brought in to teach them what to do in the case of an active shooter.
The girl offers them the same advice and teaches them the same drills kids across the US learn and regularly practice.
The creators told the ABC the inspiration came from their own experiences with emergency drill training after living in the US for two years.
Jurkschat said: “We kind of said to ourselves, ‘What if a kid was running this thing? What if a kid was up there telling us how to survive?’”
Little commented: “There wasn’t a lot of gift-wrapping around this. It’s what kids in America learn in school. And it’s putting it in an interesting environment, which is an adult situation.”
The Aussie creative duo wanted the reactions to be genuine, which is why they didn’t use actors. However, they were rejected by 40 workplaces, with some managers fearing retaliation from pro-gun lobby groups.
You can watch the confronting ad below.
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As our politicians refuse to act, kids are taking on the burden of learning how to avoid active shooter situations. Kids as young as 4 or 5 learn how to hide, and the lessons get more vivid as we get older. We are #GenerationLockdown. Watch the full film, link in our bio.